Pivot: Pay Equity Campaign

Pivot is a not-for-profit organization that increases awareness and understanding for pay equity in Canada. The organization introduces the Pivot Certified program, which promotes companies that participate in paying women fair wages. Pivot Certification works in a way similar to ecologos, allowing employers to publicly display the pivot logo that corresponds with their level of pay equality. This means consumers can help fuel those trying to make a positive difference in reducing the pay gap.

Logo and tiers for the Pivot Pay Equity campaign
Sample logo use.
Sample logo use.
Poster series. The first poster shows a computer keyboard that has been cut, with 3/4 of it remaining. Poster tagline reads '74% isn't enough.'
The complete poster series. Objects include a computer keyboard, a coffoe mug, and a calculator.