South Ward Community Schools Initiative

The South Ward Community Schools Initiative (SWCSI) in Newark, New Jersey is a collaboration between 5 schools and the community. Its aim is to provide access to academic, social, and emotional resources for students and families to create positive growth.

Using their existing identity, the goal was to create promotional material for the launch event to show and explain what this new initiative has to offer, and to receive feedback from the community. To do this, the SWCSI’s 5 key aspects were highlighted and coupled with photography and brand colours.

South Ward's business card front and back
Promotional postcard
Large posters for the grand opening